Nestlé's Boost Pre-Meal Hunger Support, a protein shot designed to suppress appetite, aims to compete with the booming weight-loss drug market, projected to reach $150bn annually. Utilizing patented whey protein micro-gels, it enhances GLP-1 hormone release, offering a cost-effective alternative to expensive medications like Wegovy. This strategic shift reflects the food industry's adaptation to changing consumer needs, emphasizing functionality and health-driven solutions.